Old Lead Reactivation
Text past inquiries and unbooked quotes to bring back jobs you already paid for.
HVAC & home services · US & Canada
Stop losing jobs to
missed calls and slow replies.
We help home service businesses in the US and Canada reply to every inquiry within a minute, follow up automatically and book more jobs from the leads they already get.
No hard pitch. If we don't find anything worth fixing, we'll tell you.
Customer journey · example
Leak scan- 01Google search
- 02Website visit
Leak: No clear next step
- 03Lead
Leak: Slow response
- 04Follow-up
Leak: Nobody followed up
- 05Appointment
- 06Customer
Illustrative only. Every business leaks in different places — that's what the lookover finds.
The real problem
You probably don't have a traffic problem.
You might have a customer journey problem. Here's where most local businesses quietly lose people:
01
They search for you.
You don't show up.
02
They find you.
Your competitor looks more credible.
03
They visit your website.
Nothing makes them take the next step.
04
They inquire.
Nobody responds quickly enough.
05
They don't book immediately.
Nobody follows up.
06
They become a customer.
Nobody asks for the review or referral.
Every step leaks a little. Fix the leaks, and the same traffic produces more customers.
The local customer journey
Seven steps. Most businesses watch one.
Search.
- Google Maps
- AI search
- Social media
- Referrals
Most businesses only focus on one step. We look at the entire journey.
One core offer
Missed-Call &
After-Hours Fix
Every missed call and after-hours inquiry gets an instant reply, automatic follow-up and a path to a booked job.
- Missed-call text-back
- After-hours chat and auto-reply
- Automated follow-up for leads who don't book
- Appointment booking and confirmations
- Simple lead log and monthly summary
From $400 setup + $300/month.
Canadian pricing quoted in CAD.
If it recovers one job a month, it's paid for itself.
That depends on the value and margin of the job — it isn't a results or payback guarantee.
Get my free lookoverConfigured for agreed lead sources, consent, availability and escalation rules. Your people stay in control; no system is live just because you request an audit.
Add when you're ready
Review Booster
Automatically ask happy customers for Google reviews so more people choose you.
Get Found
Google Business Profile and local SEO fixes. We don't promise rankings. We improve what's in your control.
Ads & Landing Pages
Google and Meta ads that send people to pages built to convert. Ad spend is separate.
Outreach requires appropriate consent and opt-out handling. Review requests must be neutral, without incentives or filtering unhappy customers.
Limited to 3 spots
Founding client pilot
We're onboarding a small number of home service businesses as founding clients. You get the Missed-Call & After-Hours Fix for a discounted setup of $250 for the first 30 days. In return, we ask for honest feedback and, if you're happy, permission to share your results.
The $250 is a discounted setup fee, not a promise of free monthly service. Ongoing fees, scope and pilot availability are confirmed before you commit. Sharing results is optional.
Apply for a pilot spotFree knowledge
We give away a lot.
Because if you understand the problem, you'll know whether you need help fixing it.
Google
The 7 Google Business Profile fields most businesses leave half-done
Your profile is often the first thing a customer judges. Here's what to check tonight.
Read AIWhen an AI receptionist makes sense — and when it doesn't
It's great at speed and after-hours coverage. It's bad at nuance you haven't taught it.
Read LeadsA 6-point landing page checklist for local ads
Most ad budgets are wasted after the click, not before it.
Read SalesSpeed to lead: the cheapest growth lever you're ignoring
The faster you reply, the more likely you win the job. Simple, boring, true.
ReadWho this is for
Built for home service businesses.
HVAC
Common problem
High-value inquiries coming in after hours.
Potential opportunity
Automated response + qualification + booking.
Roofers
Common problem
Storm-season spikes you can't answer fast enough.
Potential opportunity
Missed-call text-back and inspection booking.
Plumbers
Common problem
Emergency searches going to whoever answers first.
Potential opportunity
Map Pack visibility + 24/7 call handling.
Electricians
Common problem
Getting small jobs when you want bigger projects.
Potential opportunity
Service pages and ads aimed at higher-value work.
The process
Teach. Diagnose. Discuss.
Then build — only if it makes sense. Never hype, pressure, close.
- 1
Teach
We explain how customers actually find and choose businesses like yours — no jargon.
- 2
Diagnose
We look at your search presence, website, response times and follow-up to find the leaks.
- 3
Discuss
We walk you through what we found and what's worth fixing first. You decide.
- 4
Build (if it makes sense)
We fix the smallest set of things that makes commercial sense, then measure and improve.
Proof, honestly
What we'd measure.
We'd rather show you the numbers that matter than invent impressive-sounding ones. These are the measures we can agree for your system.
Cost per leadQualified lead rateBooking rateCost per booked appointmentOrganic inquiriesGoogle Business Profile actionsWebsite conversion rateMissed-call recoveryLead response timeCustomer acquisition cost
Want us to look at yours?
Give us your website and a few details about your business. We'll look at how customers currently find you, what happens when they land on your site, and where potential inquiries may be getting lost.
Get my free lookoverNo obligation. No pressure. If we don't see anything worth fixing, we'll tell you.
FAQ
Straight answers.
Response Fix includes missed-call text-back, after-hours replies, automated follow-up, appointment booking and a simple lead log with a monthly summary. The other plans add local visibility, reviews and paid campaigns. Deliverables, compatible tools and costs are agreed before implementation.
You don't need more marketing.
You need more customers.
Let's figure out where they're currently getting lost.
Get my free lookoverNo hard pitch. Just an honest look at what's happening.