How it works
Teach. Diagnose.
Discuss. Then build.
Most agencies sell first and figure it out later. We do it backwards: understand the problem, show you where it is, and only then talk about fixing it.
Step 1 · Diagnose
Follow your customer.
I review the search presence, website, inquiry process and response handling your customers encounter — then identify what is worth fixing.
Customer journey · example
Leak scan- 01Google search
- 02Website visit
Leak: No clear next step
- 03Lead
Leak: Slow response
- 04Follow-up
Leak: Nobody followed up
- 05Appointment
- 06Customer
Illustrative only. Every business leaks in different places — that's what the lookover finds.
The process
Four steps. No surprises.
- 1
Teach
We explain how customers actually find and choose businesses like yours — no jargon.
- 2
Diagnose
We look at your search presence, website, response times and follow-up to find the leaks.
- 3
Discuss
We walk you through what we found and what's worth fixing first. You decide.
- 4
Build (if it makes sense)
We fix the smallest set of things that makes commercial sense, then measure and improve.
What we look for
The six common leaks.
01
They search for you.
You don't show up.
02
They find you.
Your competitor looks more credible.
03
They visit your website.
Nothing makes them take the next step.
04
They inquire.
Nobody responds quickly enough.
05
They don't book immediately.
Nobody follows up.
06
They become a customer.
Nobody asks for the review or referral.
The whole journey
Search to return.
Search.
- Google Maps
- AI search
- Social media
- Referrals
Most businesses only focus on one step. We look at the entire journey.
Reporting
What we'd measure.
Reporting should answer one question: what happened to the money?
Want us to look at yours?
Give us your website and a few details about your business. We'll look at how customers currently find you, what happens when they land on your site, and where potential inquiries may be getting lost.
Get my free lookoverNo obligation. No pressure. If we don't see anything worth fixing, we'll tell you.