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Google Ads vs Meta Ads for local businesses

One catches demand that already exists. The other creates it. You probably need to know which first.

  1. 01

    Google Ads show when someone is actively searching — great for urgent, high-intent services.

  2. 02

    Meta Ads interrupt people who weren't searching — better for visual offers, consults and retargeting.

  3. 03

    If your phone isn't ringing from people who already need you, start with search.

  4. 04

    Whatever you run, track calls and forms, not just clicks.

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